E-CHOUPAL CASE STUDY ANALYSIS

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Privacy Policy Designed by Smitinfotech. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Why is it Innovative. Farmers using e-Choupal on an average receive 2. How do we know it is effective?

They also handle the physical transportation of the goods and earn a commission on it. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. ITC also uses e-Choupal as a medium to advertise consumer products. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. ITC gains as intermediaries are removed, and transportation costs decrease. Its International Business Division was created in for trading in agricultural commodities.

Case Studies

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

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This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers cse procurement.

Its International Business Division was created in stkdy trading in agricultural commodities. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

Kiler Questions E-cboupal could create more value with our customer base than we can? How do we know it is effective? Why is it Innovative.

e-choupal case study analysis

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC sthdy. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

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Case Studies – ITC eChoupal

Farmers using e-Choupal on an average receive 2. Copyright The DeSai Group. ITC also uses e-Choupal as a medium to advertise consumer products.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Privacy Policy Designed by Smitinfotech. They also handle the physical transportation of the goods and earn a commission on ahalysis.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

e-choupal case study analysis

This can be exchanged for other ITC products. ITC gains as intermediaries are removed, and transportation costs decrease. How do we know when we achieve our goals?