It is not the only way but a very good way. ITC has brought a network of insurance companies, banks, micro-finance entities, seed and fertilizer companies, FMCG, e-learning and training organisations to the doorstep of rural India. Going forward, the role and shape of e-choupal will continue to evolve in line with the ideations of the e-choupal community of end-users itself, he adds. Itc e – choupal -ppt-final – SlideShare Itc e – choupal -ppt-final 1. Finding a quick answer or decision might be a challenge. The agricultural marketing system is a link between the farm and the non-farm sectors. What does the main character have to do?

To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager. A competitive business is highly dynamic in nature. Problem Diagnosis case studies. Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village. Request Case Study Solution. Brighten up your Inbox! You can determine the core scenario of “Choupal Itc” case study by asking these two questions – 1.

Corporate Social Responsibility in Rural India case study?

itc e choupal case study harvard

Broad Differentiation Strategy is normal in big firms looking to maintain and cover stuy entire market in the industry world. Request Case Study Solution. It could serve as a base of matching different value chain Page 8 players in the rural developing markets.

E Chaupal Case Study Ajay The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets chouapl services from the e-Choupal in his village. ET EnergyWorld A one stop platform that caters to the pulse of the pulsating energy. Evidences – Even the same set of numbers can be interpreted differently by each person so you should strive to build reasons based on evidences you deem critical and then use them to support your conclusions.


The case study method is a powerful learning tool. My Saved Articles Sign in Sign up. Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields.

Itc E Choupal Case Study Analysis

New website, innovations and experiences what are: Decision Scenario case studies 2. This case study has been compiled from information freely available from public Child essay write yourself example essay on colours natural disasters pdf scandal in bohemia sherlock holmes summary.

Corporate Social Responsibility in Rural India. Case method requires two distinct set of skills — Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it. Itc e – choupal -ppt-final – SlideShare Itc e – choupal -ppt-final 1.

itc e choupal case study harvard

What is the major uncertainty? Mr Sivakumar says the e-choupal essentially works on four pillars of digital infrastructure IT, internet accessphysical infrastructure Choupal Sagarshuman infrastructure sanchalaks stufy sanyojaks and network orchestration by ITC. It is also the most vulnerable to the vagaries of nature and the threat of climate change.

Clicking on: farmer connect made easier thru e-choupal – The Economic Times

The problems encountered by ITC in setting up and managing these e-choupals included inadequacies in power supply, telecom connectivity and bandwidth, apart from resistance from middlemen and imparting skills to first-time internet users in remote areas.


For example Porter Five Forces is effective tool to analyze competitive environment but it is not good for marketing and new product launches.

In the future, services like health, education and ic process outsourcing could be added to the e-choupal ambit. Indeed, tens of millions of Indian farmers are suffering.

What was conceived as an effective supply chain delivery for its agri commodity business soon evolved into a universal platform for rural India for a basket of goods, services and, most critical of all, information access with capabilities to bring about life-altering change.

What is the case method?

E-choupals: Deveshwar’s dream gets hazy

A good point to start is to have a quick look at the start and end of the case and determine the purpose of the case. Subscribe to this RSS feed. How do you analyze ITC e-Choupal: E-choupal made use of You can use various theories, framework, process and quantitative methods to recommend your decisions.

The key triggers to the development of the e-choupal model have been challenges posed by Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. Itc e choupal analysis They are also rewarded for having positive impact on the environment.

Visit us harvare Facebook to stay updated with the latest positive stories! Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts.