New trends in the consumer behavior can open up new market for the Lululemon Athletica Inc. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Lululemon Athletica Inc. Right now the investment in technologies is not at par with the vision of the company. In , it plans to open an additional 11 international stores, and further accelerate this growth next year. Given the scale of expansion and different geographies the company is planning to expand into, Lululemon Athletica Inc. Automation of activities brought consistency of quality to Lululemon Athletica Inc. While this may not be hurting business with its core audience of higher-income women, this could be a problem as the company tries to expand its audience, or if macro forces cause customers to become more price-conscious.

Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Lululemon Athletica Inc. Fiscal Third Quarter Dow 30 Earnings: It offers its lines of apparel and accessories for women, men, and female youth. Even though Lululemon Athletica Inc. Williamson, Markets and Hierarchies New York: It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain.

lululemon case study swot

SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the firm such as — marketing, finance, operations, management information systems and strategic lululejon.

Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations.

lululemon case study swot

The overall casualization of American culture has made it more acceptable to wear casual clothes just about anywhere. A comparative example could be – GE healthcare research helped it in developing better Oil drilling machines. The Lululemon Athletica Inc.


SWOT Analysis: lululemon athletica inc.

The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Its healthy lifestyle inspired athletic apparel is marketed under the lululemon athletica and ivivva brands.

While sales are expected to continue to grow at a nice clip in the coming quarters, as they have for a few years now, the question is whether the company can boost profitability at the same time, after posting a few years of relatively flat share-net figures. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. As more people around the globe become fitness-conscious, this should allow lululemon to continue to grow.

Iason Dalavagas April 12, Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors. As mentioned earlier even though Lululemon Athletica Inc. SWOT is a static assessment – analysis of status quo with few prospective changes.

The lululemon brand is fairly strong in the retail world, and management is trying to leverage this strength into higher sales and earnings.

lululemon case study swot

Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc. They also have products with lower price points. Need more investment in new technologies. Free Press, ; L.


These items include pants, shorts, tops, and jackets designed for a healthy lifestyle and athletic activities such as yoga, running, and other exercises. Send lullemon data or let us do the research. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. Williamson, Markets and Hierarchies New York: Not highly successful at integrating firms with different work culture. Threats Lululemon Athletica Inc.

This brand portfolio can lululejon extremely useful if the organization wants to expand into new product categories.

Lululemon Athletica Inc. [SWOT Analysis] Weighted SWOT Matrix

SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. Init plans to open an additional 11 international stores, and further accelerate this growth next year. Riding the Athleisure Bandwagon: Fiscal Third Quarter Dow 30 Earnings: Strengths Premium Brand Affinity: Fiscal First Quarter Dow 30 Earnings: Chandler, Strategy and Structure Cambridge, Mass.: Business prospects at lululemon athletica LULU appear to be strengthening.

Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning.