THE NOT SO WONDERFUL WORLD OF EURODISNEY CASE STUDY ANSWERS

The ethnocentric managerial orientation of the management is the main reason behind this failure. Pricing is also a very important issue. Now that Disney has opened Hong Kong Disney and begun work on the Shanghai location, where and when should it go next? They thought they could handle because they are really successful in some countries. Considering the economics environment, euro and Hong Kong both are not very well to accept a high price.

However, as Eurodisney is a huge employer in France, there is a big opportunity for government support and financing in addition to other related incentives such as opening up charless deguale airport for low cost airlines which will result in reduction in airfares and increased number of customers Alternative Strategy Among many possible alternatives we have selected the best for strategies for evaluation by Eurodisney. Considering the economics environment, euro and Hong Kong both are not very well to accept a high price. Nowadays, Dubai has become a global city and a business and culture center. In China, they also need concern the culture, budget and customers need. How about receiving a customized one? As we know that Indian have a keen interest in the American culture.

The length of the vacation is a factor that can be found easily as well. Your Answer is very helpful for Us Thank you a lot!

Case Study: The Not-So-Wonderful World of EuroDisney

Alcohol was prohibited in the park where enjoy drinking is a part of local culture. Accessed May 22, Sorry, but copying text is forbidden on this website.

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Disney was overpriced because in European economical status, it is hard to incentive the customers. The only unforeseeable event should be the price war wonderfuo airlines that fly the transatlantic flights.

Case Study: The Not-So-Wonderful World of EuroDisney

Remember me on sl computer. There are many factors that have been foreseen and controllable by Euro Disney. Sorry, but copying text is not allowed on this site.

the not so wonderful world of eurodisney case study answers

It would be advisable for euro Disney to diversify its business to avoid such risks that affect the entire tourism industry. How to cite this page Choose cite format: It is so similar culture between Shanghai and Hong Kong. This strategy has been implemented successfully and EuroDisney has been successful. Euro Disney has to maintain a high customer value by increasing the benefits of its services and reducing its costs.

the not so wonderful world of eurodisney case study answers

Hi there, would you like to get such a paper? Disney Company is very confident of their brand and cultural marketing strategy. EuroDisney first year of operation was faced with several factors in which hindered their financial growth and success in the first year of operation. Nowadays, Dubai has become a global city and a business and culture center. Euro Disney has implemented a strategy to localize its services and marketing activities by opening subsidiaries in the major European cities.

Conclusion and recommendation Euro Disney has suffered financial losses due to lack of cultural consideration in the European markets and poor forecasting in its first year. Log In Sign Up.

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The Not –So-Wonderful World of Euro Disney Essay Example for Free – Sample words

Disney was successful in Japan. Hong Kong was in a contrast situation.

So Dubai will be the next choice to build Disney. Moscow, Russia is the famous city in the world, and have a decent economy, large population. The following situational studt has been presented to depict the internal weakness and strength of Euro Disney and the opportunities and threats in the operating environment.

The Not –So-Wonderful World of Euro Disney Essay

They ignore the existence of challenges in new environment. Price policies were wrong so that costumers cannot afford it. We’ll occasionally send you account related and promo emails. But customers found that here was no difference with other Chinese amusement parks.

the not so wonderful world of eurodisney case study answers

The ethnocentric managerial orientation of the management is the main reason behind this failure. How about make it original? They still ignore many important characteristics such as the tour traveling. Yes, we think that project in Shanghai should benefit from the Hong Kong experience.

Assume you are a anwwers hired to give Disney advice on the issue of where and when to go next.